I’ve been to Singapore twice (in 2013 & 2016), and spent a total of 7 days in the city — it’s one of my favorite places in Asia! In this blog post, I am going to give you an overview of the city, and provide travel tips and recommendations for things like culture, attractions, food, nightlife and more. Everything you read is based off my own experiences.
GENERAL THOUGHTS ON SINGAPORE
Singapore is a bustling hub of culture, food, and all around good vibes. It’s the most modern city in Asia. It’s vibrant, it’s energetic, and it always leaves me fascinated.
If you think New York City is busy, just wait until you see Singapore. People are always in a hurry and they walk really fast (they are actually ranked the fastest walkers on earth). It seemed like everything was happening in fast motion, which always kept me on my toes!
You might be surprised to hear that Singapore is a tiny tropical island, made up of 6 million people (75% Chinese). It’s located just 80 miles north of the equator — so the temperature is always hot and humid. It’s tropical location provides 17 nature reserves and more than 1.4 million trees!
The thing that stands out most about Singapore is the extreme cleanliness.
Seriously — the streets are cleaner than my washing machine.
Why is everything so clean in Singapore?
Well, Singapore has some of the strictest laws in the world. There are street signs all around the city reminding everyone not to litter, smoke, chew gum, run, spit, etc. If you don’t follow the rules, then you must pay a steep fine. But nearly everyone obeys the rules, which is why Singapore is also of the safest cities in the world.
We all work for something. Be it a want, a goal or dream, that we follow the same routine, drive the same highways a hundred or even a thousand of times, do the same thing over and over again to earn and simply enjoy our lives.
But there will be times when you will just feel tired, I felt tired. I wanted a break, a short vacation, but little I had known that I was out of time.
Summer had grown to a close and I was left with little time to plan, prepare and ready myself. I was supposed to be relaxing, that was then that I found Bacall Associates when I was at my wit’s end.
Working for hours to free up the next days while preparing everything proved to be tiresome. But Bacall fixed everything. In the end, I was only able to bring a few clothes, basic amenities and needs and next thing I know, I was on a plane. They prepared me a schedule that I can chose to follow, contacted hotels and made reservations and basically everything that I needed to do but didn’t have time to.
It was an hour after dawn when I arrived, most attractions are closed for the next few hours, and I had nothing to do. I checked in the given hotel dropped of what little things I had bring and took a walk.
What I had first enjoyed when I arrived at Singapore was the view. Everywhere I look was lush green, the streets were clean and maintained, and the climbing sun was in the background. I followed the detailed advises of Bacall Associates, took a train or two, walk a bit and soon found myself at the market.
As I stroll, I bought off what I didn’t bring, like clothes, bought myself some comfortable sandals (all in which I brought home as souvenirs) and continued to let myself be lost in the city. Had a lunch in a local restaurant I had passed through when I strolled (I’d recommend the Bak Chor Mee) and ultimately enjoyed.
Days went pass as I visited tourist spots like the gardens, the man made waterfalls and a lot more that in the end I felt satisfied. It was relaxing. It was then that I decided that once a year or two, I will take a vacation, god knows where but thankfully there is Bacall and Associates to help me with that.
Lucas P. Cromwell
The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.
A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.
Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.
Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you're aimed towards the consumer market then Facebook is for you.
Build a trustworthy image
This will not be easy, but you must do your best to build your business' creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.
Properly handle gathered information
Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It's important to correctly handle the data once these leads have been gathered.
Sell using social media
You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it.
If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.
It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business.
No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.
Publish an awesome and social-media friendly content that your customers will surely value, share and buy. You should always keep your mind in creating your content. Don’t forget to use easy to share social media buttons on your posts because some don't have the time to copy and paste your content in order to share them.
One example of effective content is using case studies because they are some of the most powerful quantifiers you can use on the web. They provide perspective in the results as well as a clear and concise data. You must present it in the right way to get an emotional response, which can cause engagement and potential sharing. Major media outlets often share case studies provided by companies of many sizes and influence. You may also want to add images or videos to add spice in your content. Publishing good content can be a great help to improve your PR and brand image.
Make your business caught bloggers' attention
Seeking bloggers' coverage can also help you promote your brand. As you may have recently read, the blogosphere is the nexus between social media and PR. Bacall Associates confirmed that social media is also being used by bloggers and are active on those platforms, and many of them are closely monitored by journalists. You can get mentioned by popular bloggers in different ways such as providing your expertise, being a contributor and having your service or product reviewed.
Connect with the press on social media
The Internet has been the home of media these days since they can get a tremendous amount of information from there. Major publications have been using Reddit to source interesting stories while Twitter is being covered by major news outlets by using trends and hashtags. Indeed, social media platforms have become a solid part of journalism.
It'll be fast to connect with the media using social media sites. If you have a good story to cover and proper use of hashtags and social media tagging, you can get a solid media coverage. But remember, you shouldn't abuse the use of hashtags.
Bacall Associates has been involved in this practice for several years now and they are using social media to heighten their influence to their customers. The impact of social media on public relations is undeniably remarkable and brought great change to this practice that helped a lot of businesses worldwide.
I had seen what most of you hadn’t. Be it the towering heights of Ben’s, the Collection of masterpieces, or the Great museum that held centuries worth of history… That is because I went to London.
From the tower of London (which is a full structure) to the Somerset House, my adventures included a lot of strolling. Feeling like I walked through history itself, their Museums offers artifacts and countless treasures of the past.
Structures that became the Icon of London itself such as the Eye that gives you a view from the skies whereas people are small and the dazzling city seemingly so too. Another is the Big Ben, a clock tower that dates as far as the 1850’s which still stands today, so no need to bring a watch. The Big Ben took 34 years to build.
Another is the tourist spot of the Buckingham Palace, where 11:30 (or earlier to get a good spot as people tend to crowd), disciplined and trained, the changing of guards occur that served as the modern knights of London.
Westminster Abbey. Modernly known as Collegiate Church of St Peter, it is a historical place that held not only royal weddings in the past, but also burials of the kings almost a millennium ago.
The Victoria and Albert Museum. A destination that held artifacts from 5,000 years ago spanning from artworks, costumes, jewelry, ironwork, and photos.
Lastly, the St Paul’s Cathedral the largest and most famous among London’s many churches and one of the most beautiful in the world. The Architectural design that made it proved to be genius and made of hard work, though the Cathedral has a history of a fire that occurred back in the 1666 it was rebuilt.
Today, several business owners engage in social media to improve their brand image; in the past, these platforms were only used for personal reasons. No wonder why many online-based and small businesses use social media for their public relations since it is perfect for direct involvement with the customers and the press.
Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company’s public relations.
Create good content
Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they’re one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.
Make your brand caught bloggers' attention
Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.
Use social media to connect with the press
Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends.
It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.
Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.
The phrase "With great effort comes great reward" never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they're giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.
Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your PR campaign will not fail.
To make your PR campaigns effective, you need to consider the following in order to help you achieve success.
It's apparent that it should be on the top of the list because without a goal, you can't score. You and your audience may become confused if you don't have a clear purpose for your campaign. Your answer to the question, "What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.
You should reach the right audience for your brand. Considering your potential media outlet's audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand's image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it's better to put more effort on your side and do your best to communicate the right message to the consumers.
It is clear that having a constant interaction with the consumers is a vital part of your campaign, and this is possible if you have reachable content. Nowadays, the power of social media platforms is undeniably changing the world of public relations, especially in countries like Singapore where social media is being used every day by the majority of its people. You can easily share your content through Facebook, Twitter, YouTube or LinkedIn, that can lead to an effective communication between you and the consumers. Make sure that your content has a connection with your brand and that the message is not lost. But don't make it all about your brand. For example, tutorials on YouTube regarding beauty or fitness provide the demonstration of the product along with an entertaining and informative experience they can interact with.
You should definitely AVOID this. Your content may seem flawless, but according to reviews, it can still be misunderstood by some and have different meanings. Do some research and get different perspectives to minimize the chances of your PR campaign gaining attention for all the wrong reasons. Simple phrases, symbols and metaphors, altogether might have a different meaning, making this crucial for international campaigns.
Measuring your campaign's effectiveness should also be a part of your concern. Think of how you will measure the success of your PR campaign before you begin sending press releases. Having different KPIs, or Key Performance Indicators, is often a good idea according to the experts of Bacall Associates.
You can better understand the consumers and media by keeping yourself updated with the latest trends, from new apps to the latest publications, and even current affairs. This can help you communicate your message more efficiently, making your brand get the recognition it deserves.
Keep in touch with Bacall Associates if you'd like to discuss your public relations approach because they can greatly help you with your every need.